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Media literacy

Media literacy

Potter, W. James, author

This work introduces students to the fascinating world behind the media message. Students are invited to analyse the media from the points of view of the psychologist, the economist, the advertiser, the journalist and other professionals

Paperback, Book. English.
Eighth edition.
Published Los Angeles: SAGE, [2016]
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Available: Newton Park

  • Newton Park – One available in Main Collection 302.23/POT

    Barcode Shelfmark Loan type Status
    00282388 Main Collection 302.23/POT Standard Available


Statement of responsibility: W. James Potter
ISBN: 1483379329, 9781483379326
Intended audience: Specialized.
Note: Previous edition: 2014.
Note: Includes bibliographical references and index.
Physical Description: xxiii, 546 pages : illustrations (black and white) ; 24 cm
Subject: Mass media.; Media literacy.; Media Studies.


  1. Why Increase Media Literacy? The Information Problem Dealing with the Information Problem The Big Question
  2. Media Literacy Approaches What is Media Literacy? The Three Building Blocks of Media Literacy The Definition of Media Literacy The Development of Media Literacy Advantages of Developing a Higher Degree of Media Literacy
  3. Audience: Individual Perspective Functioning within the Flood of Information Information Processing Tasks Analyzing the Idea of Exposure to Media Messages The Media Literacy Approach
  4. Audience: Industry Perspective Shift from Mass to Niche Perspective on Audience Identifying Niches Attracting Audiences Conditioning Audiences
  5. Children as a Special Audience Why Treat Children as a Special Audience? Special Treatment from Regulators Special Treatment from Parents Re-Examining the Case for Special Treatment Young Adults as a Special Audience
  6. Development of the Mass Media Industries Patterns of Development Comparisons Across Mass Media Current Picture
  7. Economic Perspective The Media Game of Economics Characteristics of the Game Media Industries' Strategies Consumers' Strategies
  8. Media Content and Reality Role of Reality in Media Content Formulas Reality Programming as a Genre The Importance of Media Literacy
  9. News Dynamic Nature of News Different Perspectives on News Who Qualifies as a Journalist? How Can We Make Judgments about Quality of News? How Can We Become More Media Literate with News?
  10. Entertainment Story Formulas Patterns Becoming Media Literate With Entertainment Messages
  11. Advertising Advertising Is Pervasive Process of Constructing Advertising Messages Becoming More Media Literate with Advertising
  12. Interactive Media Competitive Experiences Cooperative Experiences Media Literacy on Interactive Platforms
  13. Broadening Our Perspective on Media Effects Timing of Effects Valence of Effects Intentionality of Effects Type of Effects
  14. How Does the Effects Process Work? Media Effects Are Constantly Occurring Factors Influencing Media Effects Thinking about Blame Becoming More Media Literate
  15. Helping Yourself and Others to Increase Media Literacy Helping Yourself Helping Others
  16. Ownership of Media Delineating the Issue Evidence of Concentration Evidence for Harm Your Own Informed OpinionIssue
  17. Piracy Delineating the Issue Evidence of Piracy Addressing the Problem Your Own Informed OpinionIssue
  18. Sports Delineating the Issue The Money Cycle Olympics Your Own Informed OpinionIssue
  19. Media Violence Delineating the Issue Public's Faulty Perceptions Producers' Faulty Beliefs Media Violence and Media LiteracyIssue
  20. Advertising Delineating the Issue Faulty Criticisms Criticisms Based on Personal Values Criticisms about ResponsibilityIssue
  21. Privacy Delineating the Issue Criminal Threats to Your Privacy Non-Criminal Threats to Your Privacy Public Opinion and Regulations Your Informed Opinion