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Industrial approaches to media: a methodological gateway to industry studies

Industrial approaches to media: a methodological gateway to industry studies

Freeman, Matthew, 1987- author

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, 'Industrial Approaches to Media' offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration

Hardback, Book. English.
Published London: Palgrave Macmillan, [2016]
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Details

Statement of responsibility: Matthew Freeman
ISBN: 1137551755, 9781137551757
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: xx, 216 pages ; 22 cm
Subject: Mass media.; Media Studies.

Contents

  1. Introduction
  2. Media Industry Studies - What and Why?.- SECTION I
  3. The Ideologies & Ethics of Media Industry Studies.- 1.The Professional Ideologies of Academia and Industry.
  4. Case Study
  5. The Apprentice's Sorcerer
  6. Television in/and the Academy - Paul Kerr.- 2.The Politics and Ethics of Media Industry Studies.
  7. Case Study
  8. On, With or For
  9. Perspectives on Academic-Industry Collaborations - Elizabeth Evans and Paul McDonald.- SECTION II
  10. The Theory & Practice of Media Industry Studies.- 3. Socialised Authorship
  11. Conceptualising Media Industry Studies.
  12. Case Study
  13. Industry as Author
  14. Deconstructing Creativity - Michele Hilmes.- 4.Media Industries as Structure
  15. Objectivism and the Societal Context.
  16. Case Study
  17. The Political Economy of Television Sports Rights - Petros Iosifidis.- 5.Media Industries as Interaction
  18. Constructivism and the Corporate Context.
  19. Case Study
  20. Getting More Creative with Interviews - Sarah Ralph.- 6.Media Industries as Modality
  21. Culturalism and the Discursive Context.
  22. Case Study
  23. Researching Journalism through Social Media - Dave Harte.- SECTION III
  24. The Reciprocity & Publishing of Media Industry Studies.- 7.Approaching Knowledge Exchange Case Study
  25. The Need for Multiperspectival Work - Henry Jenkins.- 8.Publishing Media Industry Research.
  26. Case Study
  27. Intellectual Collaboration and the Music Industry - Emily Caston.- Conclusion
  28. Media Industry Studies - How and What Now?

Author note

Dr Matthew Freeman is Senior Lecturer in Media and Communication at Bath Spa University, UK, where he is also Director of the Media Convergence Research Centre. The author of Historicising Transmedia Storytelling and the co-author of Transmedia Archaeology, his research explores production cultures across media and history, publishing on transmedia storytelling, media branding, and convergence cultures.

Back cover copy

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.
While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries?
Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.