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Semiotics and title sequences: text-image composites in motion graphics

Semiotics and title sequences: text-image composites in motion graphics

Betancourt, Michael, 1970- author

Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows

eBook, Electronic resource, Book. English. Electronic books.
Published New York: Focal Press, 2017
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Available: Online

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    Barcode Shelfmark Loan type Status
    2767571-1001 E-book Online Available


Statement of responsibility: Michael Betancourt
ISBN: 1351798294, 9781351798297
Physical Description: 152 pages : illustrations (black and white)
Series: Routledge studies in media theory and practice
Subject: Film history, theory & criticism; Film production: technical & background skills; Semiotics.; Motion pictures.; Printing.; Electronic, holographic & video art; History of art; Fine arts: art forms; Performing Arts.; Media studies; Graphical & digital media applications; Films, cinema
Reproduction: Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Series Title: Routledge studies in media theory and practice.
Other formats: Also available in printed form ISBN 9781138634206


  1. 1 Theory and Design, Semiotics and Visual Form, Traditional Conceptions of Title Sequences 2 The Image–Animation Problem, The Figure–Ground Mode, Title Montages, Television Opener Montages
  2. 3 The Calligram Mode, The "Cut Scene" Montage, Documentary Realism
  3. 4 The Rebus Mode, Text as Graphic Transition, Text as Image
  4. 5 Subtitles and Calligrams, Diegetic and Non-Diegetic Typography, Diegetic Subtitles
  5. 6 The Importance of Theory, The Irrelevance of Productive Technologies, The Constraints of Narrative Function