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Infographics: the power of visual storytelling

Infographics: the power of visual storytelling

Lankow, Jason; Ritchie, Josh; Crooks, Ross

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content--such as infographics and data visualization--can accomplish this. Transform your marketing efforts through the power of visualcontentIn today's fast-paced environment, you must communicate yourmessage in a concise and engaging way that sets it apart from thenoise. Visual content-such as infographics and datavisualization-can accomplish this. With DIY functionality,Infographics: The Power of Visual Storytelling will teachyou how to find stories in your data, and how to visuallycommunicate and share them with your audience for maximumimpact.Infographics will show you the vast potential to usingthe communication medium as a marketing tool by creatinginformative and shareable infographic content.Learn how to explain an object, idea, or process using strongillustration that captures interest and provides instantclarity Discover how to unlock interesting stories (in previouslyburied or boring data) and turn them into visual communicationsthat will help build brands and increase salesUse the power of visual content to communicate with and engageyour audience, capture attention, and expand your market

eBook, Electronic resource, Book. English. Electronic books.
Published Hoboken, N.J.: Wiley, c2012
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Details

Statement of responsibility: Jason Lankow, Josh Ritchie, Ross Crooks
ISBN: 1118420063, 9781118420065
Note: Includes bibliographical references and index.
Physical Description: 263 p. : ill. (chiefly col.)
Subject: Business & Management; Information visualization.; Business and Management.; Business communication.; Sales & marketing; Visual communication.
Reproduction: Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Other formats: Also available in printed form ISBN 9781118314043