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Media communication: an introduction to theory and process

Media communication: an introduction to theory and process

Watson, James

A complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century

Paperback, Book. English.
4th ed.
Published London : Palgrave 2016
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Available: Newton Park

  • Newton Park – One available in Main Collection 301.16/WAT

    Barcode Shelfmark Loan type Status
    00352838 Main Collection 301.16/WAT Standard Available

Details

Statement of responsibility: James Watson
ISBN: 113742821X, 9781137428219
Intended audience: Specialized.
Note: Previous edition: 2008.
Note: Includes bibliographical references and index.
Physical Description: xviii, 326 p. : illustrations (black and white) ; 24 cm
Subject: Media Studies.; Mass media.

Contents

  1. Introduction: Studying Media1. The Media World: A View of the Terrain
  2. 2. Media in Context
  3. 3. Language in Pursuit of Meaning
  4. 4. Media Purpose, Media Performance
  5. 5. The Audience for Media: Substance and Shadow
  6. 6. Narrative: the Media as Storytellers
  7. 7. The News: Gates, Agendas and Values
  8. 8. The Practice of Media: Pressures and Constraints
  9. 9. The Global Arena: Issues of Dominance and Control
  10. 10. Research as Exploration and Development
  11. 11. Ever-Trending: Power Play, Illusion, Surveillance
  12. Concluding Remarks

Author note

James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.

Description

The fourth edition of this essential text provides a complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century.


The new edition reflects significant contemporary developments relevant to the field, including the explosion of internet use, the growth of social media and major changes in the journalism industry in recent years. Still covering all of the key topics for introductory media and communication courses, the text draws on current and widely-recognised examples so that students can relate theory to their everyday experiences of media.

Written in a lucid and engaging style, the chapters critically examine the role, ownership and constraints of media production, but helpfully clarify terminology and point students towards further reading and discussion topics along the way. The book stands as an invaluable resource for all students of media studies, communication studies and journalism.

Reviews

'Watson's work will challenge undergraduates and give them an essential bedrock of knowledge about the constantly developing world of media industries and the underlying power structures determining their influence on society.' - Irene McCormick, Lecturer in Communications, Institute of Technology Carlow, Ireland


'This book's status as a classic is well-deserved, delivering a comprehensive survey of theoretical perspectives on media in an accessible and engaging manner.' - Tim Markham, Reader in Journalism and Media, Birkbeck, University of London, UK