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Research and design for fashion

Research and design for fashion

Seivewright, Simon, author; Sorger, Richard, author

This title takes you through the essential stages of research and translation into design ideas. It discusses elements such as the brief and the constraints it can place on the research and design process, and explains the importance of identifying your target market and understanding the different levels and genres of fashion

Paperback, Book. English.
Third edition
Published London : Bloomsbury Visual Arts 2018
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Available: Newton Park

  • Newton Park – One available in Art Collection 746.92072/SEI

    Barcode Shelfmark Loan type Status
    00350537 Art Collection 746.92072/SEI Standard Available


Edition statement: Simon Seivewright, Richard Sorger.
ISBN: 1350107735, 9781350107731
Intended audience: Specialized.
Note: This edition originally published: London: Fairchild Books, 2017.
Note: Includes bibliographical references and index.
Physical Description: v, 192 pages : illustrations (black and white, and colour) ; 23 cm.
Series: Basics fashion design
Subject: Fashion; Beauty and Fashion.; Fashion design Case studies.; Fashion design.; Research
Uniform Title: Research and design
Series Title: Basics fashion design.


  1. 1 Research what and why?
  2. What is a brief?; What should research contain?; Who are you designing for?; Exercise 1: Brainstorming; Interview: Malene Oddershede Bach; Interview: Paul Rawson
  3. 2 Choosing what to research; Choosing a theme; What are primary sources?; What are secondary sources?; Sources of inspiration; Exercise 2: Using primary and secondary research sources; Exercise 3: Trends; Exercise 4: Recycled garment manipulation; Interview: Dr. Noki; Interview: Christopher Raeburn 3 Compiling your research; The sketchbook; Techniques for drawing; Collage; Juxtaposition and deconstruction; Cross-referencing; Analysis of research; Focus on key elements; Exercise 5: Focus research pages; Moodboards; Sketchbook examples; Interview: Marchesa; Interview: Nigel Luck
  4. 4 Designing from your research; Bridging the gap; Exercise 6: Collaging your research onto figures; Model and drape; Photomontage with drapery; Design development elements; Exercise 7: Working with the color wheel; Exercise 8: Color analysis; Market levels in fashion; Exercise 9: Design development; Refinement of individual garments; Exercise 10: Design development, part 2; Selecting ideas to form a collection; Interview: WGSN; Interview: Alan Oakes; Interview: Study NY
  5. 5 Communicating your ideas; Drawing for design; Templates; Exercise 11: Creating a design development six-figure template; Illustrating with collage; Art materials; Illustration; Technical drawings, specs, working drawings; Exercise 12: Technical drawing by hand; Layout and composition
  6. Beyond the drawing board; Interview: ThreeASFOUR; Interview: Shelley Fox
  7. Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits