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The photographer's pricing system: get paid what you're worth for portraits and weddings

The photographer's pricing system: get paid what you're worth for portraits and weddings

Caine, Alicia, author

Written by photography pricing guru Alicia Caine, this book takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. In this practical guide, photography pricing guru Alicia Caine takes the anxiety and drudgery out of the pricing process for portrait and wedding photographers, showing how to keep the process as simple and painless as possible. Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing, create a pricing sheet, and present your pricing to your clients. Focusing mainly on portrait pricing, she also explores how to achieve consistent pricing across your photography services, with a chapter on specialty sessions that covers the particularities of pricing weddings and mini sessions. Along the way, you'll encounter nearly 20 worksheets designed to help you move from learning the necessary steps and tasks to actual implementation, a key obstacle for many photographers. As an added bonus, Alicia provides an "Expert's Guide" on how to get paid what you're worth based on your expertise in a particular niche, which can potentially increase your value in the marketplace. In this special section, you'll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients.Features the friendly, approachable voice of photography pricing expert Alicia Caine, whose mentoring and coaching have endeared her to thousands of photographers. Includes worksheets and a gross earning calculator (also available via download) to help you with key steps in the process, covering such topics as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more. Incorporates lightness, fun, and compassion to help photographers more easily approach the challenging and often mundane topic of pricing

eBook, Electronic resource, Book. English. Electronic books.
Published San Francisco: Peachpit Press, [2016]
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Details

Statement of responsibility: Alicia Caine
ISBN: 0134181697, 9780134181691
Note: Includes bibliographical references and index.
Note: Formerly CIP.
Physical Description: xxiii, 190 pages : illustrations
Subject: Photography & photographs; Budgeting & financial management; Portrait photography Prices.; Wedding photography Prices.; Photo & image editing; Photography; Photographic equipment & techniques: general
Reproduction: Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Other formats: Also available in printed form ISBN 9780134181677

Contents

  1. Introduction
  2. My story
  3. How to use this workbook
  4. The biggest struggles you will face
  5. Building on a solid foundation
  6. 1 Getting Started
  7. All the important Numbers
  8. Where you are
  9. Gross Earning Calculator
  10. 2 The Ideal Client & Your Marketplace
  11. What is an ideal client?
  12. Your marketplace
  13. What really makes an ideal clientàideal
  14. How to design your ideal client
  15. How to survey your ideal client
  16. How to research your marketplace
  17. 3 Reverse Engineering your pricing
  18. Avoiding archaic pricing models
  19. Why reverse engineering is the best way to design your pricing
  20. Creating your final price sheet
  21. 4 The grand reveal
  22. How to present your pricing
  23. In-person vs. Online sales
  24. 5 Pricing Consistency for all your portrait services
  25. How to price your weddings
  26. How to price your mini sessions
  27. 6 Bonus ExpertÆs Guide on Pricing Niche Photography
  28. 7 Additional Resources