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Research and design for fashion

Research and design for fashion

Seivewright, Simon, author; Sorger, Richard, author

This title takes you through the essential stages of research and translation into design ideas. It discusses elements such as the brief and the constraints it can place on the research and design process, and explains the importance of identifying your target market and understanding the different levels and genres of fashion

eBook, Electronic resource, Book. English.
Third edition
Published London: Bloomsbury, 2017
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Available: Online

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Edition statement: Simon Seivewright, Richard Sorger.
ISBN: 1474246397, 9781474246361, 9781474246392
Intended audience: Specialized.
Note: This edition previously issued in print: 2017.
Note: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily.
Note: Includes bibliographical references.
Note: Description based on online resource; title from home page (viewed on March 10, 2017).
Physical Description: 1 online resource : illustrations (black and white, and colour).
Series: Basics fashion design
Subject: Fashion design.; Fashion design Case studies.
Uniform Title: Research and design
Series Title: Basics fashion design.


  1. 1 Research what and why?
  2. What is a brief?; What should research contain?; Who are you designing for?; Exercise 1: Brainstorming; Interview: Malene Oddershede Bach; Interview: Paul Rawson
  3. 2 Choosing what to research; Choosing a theme; What are primary sources?; What are secondary sources?; Sources of inspiration; Exercise 2: Using primary and secondary research sources; Exercise 3: Trends; Exercise 4: Recycled garment manipulation; Interview: Dr. Noki; Interview: Christopher Raeburn
  4. 3 Compiling your research; The sketchbook; Techniques for drawing; Collage; Juxtaposition and deconstruction; Cross-referencing; Analysis of research; Focus on key elements; Exercise 5: Focus research pages; Moodboards; Sketchbook examples; Interview: Marchesa; Interview: Nigel Luck
  5. 4 Designing from your research; Bridging the gap; Exercise 6: Collaging your research onto figures; Model and drape; Photomontage with drapery; Design development elements; Exercise 7: Working with the color wheel; Exercise 8: Color analysis; Market levels in fashion; Exercise 9: Design development; Refinement of individual garments; Exercise 10: Design development, part 2; Selecting ideas to form a collection; Interview: WGSN; Interview: Alan Oakes; Interview: Study NY
  6. 5 Communicating your ideas; Drawing for design; Templates; Exercise 11: Creating a design development six-figure template; Illustrating with collage; Art materials; Illustration; Technical drawings, specs, working drawings; Exercise 12: Technical drawing by hand; Layout and composition
  7. Beyond the drawing board; Interview: ThreeASFOUR; Interview: Shelley Fox
  8. Glossary; Online resources; Bibliography; Student resources; Index; Acknowledgements and credits

Author note

Simon Seivewright exhibited his textiles at Premiere Vision in Paris and worked in Paris creating trend and forecasting brochures for clients in Europe, Japan and America. As a freelance woven textile designer and stylist, Simon's clients included Vivienne Westwood, Christian Lacroix, Missoni, Simply Red, All Saints, BBC and London Fashion Week. Simon ran the successful Fashion degree at Northbrook College, UK.

Richard Sorger has taught at the London College of Fashion and Central Saint Martins College of Art and Design. He currently teaches Fashion Design at Middlesex University, UK.