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Design for business. Volume 2

Design for business. Volume 2

Muratovski, Gjoko, editor

One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education. The centrepiece of Design for Business is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games. Other features in Design for Business include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that have developed a new and innovative design solution for the healthcare sector

eBook, Electronic resource, Book. English. Electronic books.
Published Bristol: Intellect, 2014
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Available: Online

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Details

Statement of responsibility: editor, Gjoko Muratovski
ISBN: 1783203773, 9781783203772
Note: Includes bibliographical references.
Physical Description: 211 pages : illustrations (black and white, and colour)
Subject: Commercial art Marketing.; New business enterprises.; Commercial art Management.; Art: financial aspects; The arts: general issues; Design services Management.; History of art; Art and Design.; Sales & marketing; Design services Marketing.; Industrial / commercial art & design
Reproduction: Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
Other formats: Also available in printed form ISBN 9781783203765

Contents

  1. Foreword, Ken Friedman
  2. Preface, Kristin McCourtie
  3. Design matters, Gjoko Muratovski
  4. The missing link?, Per Mollerup
  5. Typography and research-led practice, Stuart Gluth
  6. The competitive battleground of colours, logos and taglines in brand identity, Julian Major, Aoi Tanaka and Jenni Romaniuk
  7. Allocating the consumer research budget: Trying out the new or the tried and true?, Emily J. Wright
  8. Ambush marketing: Nike and the London 2012 Olympic Games, Gjoko Muratovski
  9. Nike and the London 2012 Olympics – A conversation with Quan Payne (Part 1), Gjoko Muratovski
  10. Nike and the London 2012 Olympics – A conversation with Quan Payne (Part 2), Gjoko Muratovski
  11. The role of design in building public value: The case of the Australian Taxation Office, Nina Terrey
  12. Collaborating with design consultancy firms for effective strategic decision-making in new product development, Giulia Calabretta, Gerda Gemser, Nachoem M. Wijnberg and Paul P.M. Hekkert
  13. Designing competitive edge through job ads: A content analysis of seek.com.au, Jan Jervis and Jeff Brand
  14. ‘Ethicalization’ and greenwashing: Business, sustainability and design, Robert Crocker
  15. Design thinking to grow the market: Developing products that address industry and consumer need, Elaine Saunders, Jessica Taft and David Jenkinson
  16. Design research: Past and future – A conversation with Dan Formosa, Gjoko Muratovski