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Standing room only: strategies for marketing and performing arts

Standing room only: strategies for marketing and performing arts

Kotler, Philip; Scheff, Joanne

Philip Kotler, a writer on marketing theory and practice, teams up with Joanne Scheff, a professor of arts management, to reveal how to build innovative marketing programs and strong customer basis, with examples from organizations throughout the world

Hardback, Book. English.
Published Boston, Mass.: Harvard Business School, 1997
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Available: Newton Park

  • Newton Park – One available in Main Collection 338.477/KOT

    Barcode Shelfmark Loan type Status
    00326083 Main Collection 338.477/KOT Standard Available

Details

Statement of responsibility: Philip Kotler and Joanne Scheff
ISBN: 0875847374, 9780875847375
Intended audience: Specialized.
Physical Description: 576p. ; 24 cm.
Subject: Management; Performing arts Management.; Performing arts Marketing.; Marketing; Performing arts

Contents

  1. Defining the mission
  2. understanading the performing arts market
  3. developing the strategy
  4. delivery the message
  5. managing the organization
  6. securing the future.