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The media student's book

The media student's book

Branston, Gill; Stafford, Roy

This introductory textbook provides a comprehensive guide for students of media studies on A-Level, BTEC, City and Guilds, GNVQ and undergraduate courses. It covers all the key topics they will encounter, with notes on key terms and references

Paperback, Book. English.
4th ed.
Published London: Routledge, 2006
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Available: Newton Park

  • Newton Park – Three available in Main Collection 301.161/BRA

    Barcode Shelfmark Loan type Status
    00301049 Main Collection 301.161/BRA Standard Available
    00301054 Main Collection 301.161/BRA Standard Available
    00301044 Main Collection 301.161/BRA Standard Available


Statement of responsibility: Gill Branston and Roy Stafford
ISBN: 0415371422, 0415371430, 9780415371421, 9780415371438
Intended audience: Specialized.
Note: Includes bibliographical references (p. 553-561) and index.
Note: Previous ed.: 2003.
Physical Description: xviii, 576 p. : ill. (chiefly col.), col. map, col. ports. ; 25 cm.
Subject: Mass media.; Mass media; Media studies


  1. Part 1: Key Concepts
  2. 1. Interpreting Media.
  3. Case Study: Ways of Interpreting
  4. 2. Narratives.
  5. Case Study: CSI: Miamiand Crime Fiction
  6. 3. Genres and Other Classifications.
  7. Case Study: J-Horror and the 'Ring Cycle'
  8. 4. Institutions.
  9. Case Study: Television as Institution
  10. 5. Questions of Representation.
  11. Case Study: Images of Migration
  12. 6. Ideologies and Power.
  13. Case Study: News
  14. 7. Industries.
  15. Case Study: The Major Players in the Media Industries
  16. Case Study: The Music Industry, Technology and Synergy
  17. 8. Audiences.
  18. Case Study: Selling Audiences
  19. 9. Advertising and Branding.
  20. Case Study: Celebrity, Stardom and Marketing
  21. Part 2: Media Practices
  22. 10. Research.
  23. Case Study: Researching Mobile Phone Technologies
  24. 11. Production Organisation
  25. 12. Production Techniques
  26. 13. Distribution.
  27. Case Study: Contemporary British Cinema
  28. Part 3: Media Debates
  29. 14. Documentary and 'Reality TV'
  30. 15. Whose Globalisation?
  31. 16. 'Free Choices' in a 'Free Market'? Part 4: Reference

Author note

Gill Branstonis a Senior Lecturer and Director of Undergraduate Studies in the School of Journalism, Media and Cultural Studies at Cardiff University. Roy Staffordis a freelance lecturer, writer and examiner in media education and training.



'The best introduction I know to media studies with an extraordinary range of examples and highly effective suggestions for student activity. Brilliantly updated, making great use of web resources, the new sections on migration, J-horror movies, CSI and free markets show how cleverly the authors take the pulse of media culture.'

-Christine Geraghty, University of Glasgow

'A wonderful teaching tool.' Ralph Beliveau, University of Oklahoma

'Brilliantly conceived and executed, this is simply the best introduction to media studies we have.' - Toby Miller, University of New York

 'An indispensable text which no A Level or first year undergraduate student of media studies and communication studies can afford to ignore.'- Andrew Beck, Chief Examiner A Level Media Studies

'This is a model textbook, one which never stops encouraging its readers to go further, to develop their own ideas through independent thought and study. It is very attractively presented and accessibly written but it never talks down - or dumbs down. A wide range of important terms, concepts and approaches are introduced to students without any skating over of complexities and difficulties, and their importance is demonstrated through actual case-studies. But most of all it is the intellectual excitement that the book conveys and transmits to readers that makes it such an invaluable learning resource.'- Professor Jeremy Hawthorn, Norwegian University of Science and Technology

'I plan to adopt the Media Student's Book for my Upper Sixth students doing the AQA exam and welcome the fact that the book is pitched at a higher level than other available texts. The layout matches very well with areas studied in the A Level exam. I found the examples used and detail on theoretical background to media studies very useful.'

Tom Kavanagh, HOD Drama/Media Department, St Malachy's College, Belfast