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Media studies: the essential resource

Media studies: the essential resource

Rayner, Philip, 1947-; Kruger, Stephen, 1951-; Wall, Peter

A unique collection of resources for all those studying the media at university and pre-university level, this book brings together a wide array of material including advertisements, political cartoons and academic articles, with supporting commentary and explanation to clarify their importance to Media Studies. In addition, activities and further reading and research are suggested to help kick start students' autonomy.The book is organized around three main sections: Reading the Media, Audiences and Institutions, and is edited by the same teachers and examiners who brought us the hugely successful AS Media Studies: The Essential Introduction. This is an ideal companion or standalone sourcebook to help students engage critically with media texts - its key features include: further reading suggestions a comprehensive bibliography a list of web resources

eBook, Electronic resource, Book. English. Electronic books.
Published London: Routledge, 2004
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Available: Online

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    Barcode Shelfmark Loan type Status
    1876452-3001 E-book Online Available

Details

Statement of responsibility: Philip Rayner, Peter Wall and Stephen Kruger
ISBN: 0203644409, 9780203644409, 9780415291729
Note: Includes bibliographical references and index.
Physical Description: xi, 285 p. : ill.
Subject: Mass media.; Media studies; Mass media
Reproduction: Electronic reproduction. Dawson Books. Mode of access: World Wide Web.
Other formats: Also available in printed form.

Contents

  1. Introduction
  2. Part 1: Textual Analysis: Image analysis, Narrative, Genre, Representation, Intertextuality, Realism, Ideology
  3. Part 2: Audiences: The Nature of Audiences, Researching Audiences, Measuring Audiences, Audience Participation, Gendered Consumption, The Effects Debate/Moral Panics, Segmentation, Fandom
  4. Part Three Media Institutions: Ownership issues, Regulation of the media, Bias, Propaganda and Truth?, Public Service Broadcasting, New Technology and Convergence, Globalisation and Cultural Imperialism, Alternative Media