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Media education: literacy, learning and contemporary culture

Media education: literacy, learning and contemporary culture

Buckingham, David, 1954-

Taking account of recent changes both in the media and in young people's lives, this book provides an accessible and cogent set of principles on which the media curriculum should be based, and a clear rationale for pedagogic practice

Paperback, Hardback, Book. English.
Published Oxford: Polity, 2003
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Available: Newton Park

  • Newton Park – One available in Main Collection 375.301161/BUC

    Barcode Shelfmark Loan type Status
    00292209 Main Collection 375.301161/BUC Standard Available


Statement of responsibility: David Buckingham
ISBN: 074562829X, 0745628303, 9780745628295, 9780745628301
Intended audience: Specialized.
Note: Includes bibliographical references (p. 204-215) and index.
Physical Description: xii, 219 p. ; 23 cm.
Subject: Media studies; Mass media in education.; Media literacy Study and teaching.; Mass media


  1. Preface and Acknowledgments.
  2. Part I: Rationales:.
  3. 1. Why Teach the Media?.
  4. 2. New Media Childhoods.
  5. 3. Media Literacies.
  6. Part II: The State of the Art:.
  7. 4. Defining the Field.
  8. 5. Classroom Strategies.
  9. 6. Locating Media Education.
  10. Part III: Media Learning:.
  11. 7. Becoming Critical.
  12. 8. Getting Creative.
  13. 9. Defining Pedagogy.
  14. Part IV: New Directions:.
  15. 10. Politics, Pleasure and Play.
  16. 11. Digital Literacies.
  17. 12. New Sites of Learning.
  18. References.
  19. Index

Author note

David Buckingham is a Professor of Education and Director of the Centre for the Study of Children, Youth and Media at the Institute of Education, University of London.


David Buckingham takes the pulse of media education today, insightfully surveying the field, probing the debates and controversies, assessing out motives for teaching the media but leaving us a road map for map for the future. Covering both analysis and production, including the new digital technologies, this book is a must-have for the serious media teacher.’

Barry Duncan, media education consultant, Toronto

‘Media Education offers a comprehension overview of the debates, the theories and the principles that have underprinned the teaching of media, and makes a clear and urgent case for how it should proceed in the future. Buckingham provides a thorough and convincing rationale for a form of media education that is both theoretically sound and practically possible.’

Dr Sue Turnbell, La Trobe University

‘Buckingham marshals all his considerable talent to define the field of media education in an engaging and compelling style. This inspiring book moves educational reform ahead by light years.’

Kathleen Tyner, author of Literacy in a Digital World

Back cover copy

How should education respond to the challenges of an increasingly mediated world? How can it enable young people to become active, critical participants in the media culture that surrounds them? And how can it keep pace with the complex technological, cultural and economic changes that are currently reshaping the contemporary media environment?

These are some of the questions that arise in the area of media education – or media literacy, as it is sometimes called – which is gradually becoming recognized as a key aspect of the school curriculum in many countries. This book takes account of recent changes both in the media and in young people’s lives, and provides an accessible and cogent set of principles on which the media curriculum should be based, and a clear rationale for pedagogic practice. It outlines how media educators should respond to contemporary social, political and technological developments, and to the changing role and function of education itself.

David Buckingham is one of the leading international experts in the field. He has more than twenty years’ experience in media education as a teacher and researcher, and has lectured on the topic around the world. Media Education represents a distillation of his key arguments, and an authoritative analysis of the challenges that lie ahead for media educators.