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Packaging: design successful packaging for specific customer groups

Packaging: design successful packaging for specific customer groups

Stephenson, Keith; Hampshire, Mark

Through a selection of diverse examples, the authors examine how packaging is designed to appeal to specific socio-economic groups. With case studies and interviews with designers and brand owners, the reader is presented with explanations as to how specific marketing choices evolve

Paperback, Book. English.
Published Crans-Près-Céligny; Hove: RotoVision, 2007
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Available: Newton Park

  • Newton Park – One available in Art Collection 741.69/HAM

    Barcode Shelfmark Loan type Status
    00262739 Art Collection 741.69/HAM Standard Available

Details

Statement of responsibility: Keith Stephenson and Mark Hampshire
ISBN: 2940361711, 9782940361717
Intended audience: Specialized.
Physical Description: 208 p. : col. ill. ; 24 cm.
Series: DemoGraphics
Subject: Packaging Design Case studies.; Packaging Design.; Packaging; Designers Interviews.