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Mass communications and media studies: an introduction

Mass communications and media studies: an introduction

Paxson, Peyton

This title serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media

Paperback, Book. English.
Published London: Continuum, 2010
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Available: Newton Park

  • Newton Park – One available in Main Collection 301.161/PAX

    Barcode Shelfmark Loan type Status
    00305225 Main Collection 301.161/PAX Standard Available

Details

Statement of responsibility: Peyton Paxson
ISBN: 1441108955, 9781441108951
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: 264 p. : ill. ; 23 cm.
Subject: Mass media; Mass media.; Media Studies.

Contents

  1. Mass Communications and Contemporary Culture
  2. Media Studies and Media Literacy
  3. Advertising
  4. Television
  5. Radio and Music
  6. Print Media
  7. Movies and Video
  8. The Internet
  9. New Media
  10. Disaggregation and Convergence
  11. Mass Communications and the Legal Environment
  12. Globalization; Chapter Notes; Glossary; Index.