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Media effects

Media effects

Potter, W. James

This volume provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two media effects templates

Paperback, Book. English.
Published Los Angeles, [Calif.; London: SAGE, c2012
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Available: Newton Park

  • Newton Park – One available in Main Collection 302.23/POT

    Barcode Shelfmark Loan type Status
    00316687 Main Collection 302.23/POT Standard Available


Statement of responsibility: W. James Potter
ISBN: 1412964695, 9781412964692
Intended audience: Specialized.
Note: Includes bibliographical references and index.
Physical Description: xviii, 376 p. : ill. ; 23 cm.
Subject: Mass media; Media studies; Mass media Psychological aspects.; Mass media Social aspects.; Mass media Influence.; Media Studies.


  1. PART I: ORGANIZING THINKING ABOUT MEDIA EFFECTS1. Why Study Media Effects?2. Defining Key Ideas3. What is a Media Effect?4. Media Influence5. Media TheoriesPART II. TYPES OF MASS MEDIA EFFECTS ON INDIVIDUALS6. Physiological Effects7. Cognitive Effects8. Belief Effects9. Attitude Effects10. Affective Effects11. Behaviorial EffectsPART III. TYPES OF MACRO-LEVEL EFFECTS12. Macro Level Effects on the Public13. Macro Level Effects
  2. Institutions14. Macro Level Effects
  3. Society, Culture, and Mass MediaIV: THE BIG PICTURE15. Big Picture16. Springboard